Biz Dev 3.0: Changing Business As We Know It
Brad Keywell
www.bizdev3.com |
Excerpted from Biz Dev 3.0, page 62
"Because Biz Dev starts as a mindset, successful Biz Dev experts can
come from a variety of backgrounds, as long as they understand how Biz Dev
differs from all the jobs they've held before.
My friend Ted Martin, who's an executive recruiter, tops in his field,
says that marketers, consultants, business lawyers, and venture
capitalists can usually transfer their skills to Biz Dev -- with a little
work.
- Marketers often need to acquire tougher negotiation skills,
but at least they are used to living with the results of their deals,
long-term.
- Consultants often are great at vision and passion, but short
on negotiation and follow-through.
- Lawyers and VCs are amazing, awesome negotiators, but
they usually collect their fees on the way out the door. The
challenge for them is to learn patience, to live with and continue to
evolve the partnerships adn alliances they fought hard to reel in.
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Regardless of his or her immediate background, Martin says that the
single most valuable asset a Biz Dev executive brings is a golden
Rolodex. Martin asks Biz Dev job candidates to outline the best deals they've
done and name the players -- the stars can do that. Their best deals
are the ones that are more than the sum of the relationships, in win-win
partnerships.
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