THE COMPANY
This company is the leading provider of product content and services to the consumer packaged goods industry. They work closely with leading manufacturers and retailers helping them grow their businesses through initiatives like better space management, improved e-commerce offerings for consumers and shoppers, better supply chain operations and leading-edge initiatives in 3-D visualization of shelves and stores. They also support a wide range of innovative services for shoppers and consumers in stores, on the Internet and through mobile applications. This is a growing, profitable company where the right individual will have an immediate visible impact.
THE POSITION
Reporting to the Chief Marketing Officer as the number two marketing officer in the company, this company seeks an energetic, innovative Marketing Manager to join a growing team. This person will support the growth of the business by executing marketing programs that enhance current customer relationships and create new ones. This position will be both an independent contributor to programs and will manage programs executed by third parties. Primary duties include:
Plan and execute integrated marketing campaigns that empower the company’s sales force to create opportunities and close them. Manage the creation of content for each campaign that describes the company’s value proposition, delivers reasons-to-believe and supports the campaign through the web site, direct marketing, social networking and sales programs.
Own the database of target customers and prospects (both companies and individuals), coordinating with the sales teams to ensure effective targeting and measurement of campaigns.
Manage the company’s library of sales and marketing materials identifying new requirements and updating content to remain consistent with evolving company and service positioning.
Support the sales and product teams with analysis of sales information and database completeness.
THE INDIVIDUAL
This person will be strong at marketing execution with strategic marketing upside. The ideal candidate has interacted with a sales force from a marketing perspective and has acted as a sales force “enabler”. Candidates should have five to ten years of progressive experience in marketing, with preference given to candidates who can also demonstrate experience in either:
Strong working knowledge of the consumer packaged goods industry.
Business-to-business marketing.
Creating and implementing programs that improve sales force effectiveness.
The ideal candidate has a proven ability to deliver successfully in a small business. Strong written and verbal communication skills are mandatory, along with the expected ability to use Microsoft Office tools (Word, PowerPoint and Excel).
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